You Still Have Time to Save August

We’re almost halfway through August, and I know some agents have already quietly written off the month.

Vacations. Long weekends. Clients away. People telling you they’ll get serious again in September.

So you start looking ahead to the fall.

Don’t.

There is still plenty of August left, and what you do over the next few weeks will have a lot to do with what your September and October look like.

The agents who continue having conversations now will walk into the fall with opportunities already in their pipeline. Everyone else will come back after Labour Day and start looking for business.

You don’t need more motivation.

You need a simple structure.

Try the 5, 5, 4.

Five people you know.

Past clients, your sphere, and people who already know and trust you. Check in. Have a conversation. Stay connected.

Five people you don’t know.

New leads, open house contacts, online inquiries, referrals you haven’t reached yet, or people you’ve met recently. Your business needs new relationships entering the pipeline every week.

Four follow-ups.

These are the people you’ve already spoken with who haven’t made a decision yet. Buyers who are waiting. Sellers who said maybe this fall. Leads who told you to call them back.

That’s 14 conversations a day.

The beauty of the 5, 5, 4 isn’t the math. It’s that it removes one of the biggest obstacles to prospecting:

Who do I call?

You already know.

Sit down. Work the list. Then get on with your day.

Do that five days a week and you’ve created 70 opportunities for conversation. Keep doing it for the next 90 days and you’ve created hundreds of chances for something to happen.

Not everyone will answer.

Not everyone will be ready.

Not everyone will say yes.

That’s okay.

You can’t control who says yes.

You can control how many conversations you create.

This week’s assignment is simple:

Block one hour a day for the 5, 5, 4.

Build tomorrow’s list before you finish today so you never sit down wondering who to call.

Then protect that hour like you would an appointment with your best client.

August isn’t over.

And neither is your opportunity to make it count.

Talk soon,

Kory