The Gym Membership You Are Not Using
Every Monday, I send you an email like this.
No fancy design. No big sales pitch. Just one useful idea that’s worth two minutes of your time.
I’ve grown this newsletter to nearly 14,000 real estate agents across North America, and there’s a reason I keep showing up every week. Consistent communication builds familiarity. Familiarity builds trust. And trust leads to business.
The same is true for your clients.
Research shows that clients who hear from their real estate agent regularly are significantly more likely to refer them. 63% to be exact. Yet most agents never email their database unless they’re asking for business or announcing a new listing.
The excuse is usually the same. “I don’t want to bother people.”
I understand the concern, but here’s what I’ve learned. You rarely lose clients because you communicate too often. You lose opportunities because you don’t communicate often enough.
The good news is this doesn’t have to be complicated. One helpful idea. One story. One answer to a question your clients ask all the time. If it takes them two minutes to read and they walk away with something useful, you’ve done your job.
Every week you stay silent, someone else is staying visible.
Email isn’t exciting, and that’s exactly why it works. It’s consistent. It keeps your name in front of the people who already know and trust you, so when they need an agent or someone asks for a recommendation, you’re the first person they think of.
This week, I want you to build the habit.
- Pick one day and time each week to send an email, then block it in your calendar as a recurring appointment. In real estate, Fridays and Saturdays often perform well because people have more time to read.
- Choose an email platform that makes it easy to stay consistent. Whether it’s Mailchimp, Constant Contact, Kit, Flodesk, or another service, the best one is the one you’ll actually use every week.
- Pick one topic your clients would genuinely find helpful, write a short email, and send it this week. Don’t worry about making it perfect. Focus on making it useful. Consistency beats perfection every time.
Talk soon.