Your August Content Strategy
As we wrap up the month, it’s time to build your content strategy for August. Creating a thoughtful and engaging content plan can significantly impact your business. Here are five essential questions to guide you in creating a compelling monthly content plan:
- What is on the minds of homeowners right now?
- Understanding the concerns, questions, and interests of homeowners is crucial. Are they thinking about market trends, home improvements, or refinancing options? Address these topics to resonate with them.
- What is on the minds of buyers right now?
- Buyers have different priorities and concerns. Are they looking for tips on navigating a competitive market, securing a mortgage, or finding the perfect neighbourhood? Tailor your content to meet their needs.
- What are we doing that is worth sharing?
- Highlight your achievements, client success stories, and innovative strategies. Showcase your expertise and the unique value you bring to your clients. Sharing behind-the-scenes glimpses of your work can also build trust and engagement.
- What is coming up in the news, sports, weather, and entertainment?
- Stay relevant by connecting your content to current events. Whether it’s a major sporting event, weather updates, or entertainment news, find creative ways to link these topics to real estate and your local market.
- What is happening in our community?
- Community events, local developments, and neighbourhood news are always of interest. Promote local happenings, highlight community projects, and showcase the vibrant life in your area. This not only informs your audience but also positions you as a local expert.
By answering these questions, you’ll have a framework for your August content strategy. Remember, consistency and relevance are key to engaging your audience and driving your business forward.
Wishing you a productive week ahead.
Best,