The Listing Opportunity Most Agents Miss

Do you prospect around your new listings?

If not, you should. In fact, you can do this around any listing in your office.

This is one of the easiest ways to turn one listing into new opportunities. Yet most agents avoid it. Not because it does not work, but because they are not sure how to approach it. And when they do try, it often comes across forced or overly sales focused.

Let’s simplify it.

There is a way to do this that feels natural, conversational, and actually gets people engaging with you.

A Simple Way to Open the Conversation

“Hi there, I’m [name] with [brokerage]. I’m working with your neighbour just down the street.

(Point to the direction of the home)

We’re getting their place ready to come on the market, so I wanted to stop by and give you a quick heads up.

You may notice a bit more activity over the next little while with showings, photos, and buyers coming through.”

(Pause)

That alone does a lot of the heavy lifting. You have introduced yourself. You have explained why you are there. You have made it relevant to them.

No pressure. No sales pitch.

Obviously if this is not your listing, the script changes a bit to Hi there, I’m [name] with [brokerage]. We’re working with your neighbour down the street. Their place just came on the market for sale … I wanted to stop by and give the neighbours a quick heads up.

Where most agents lose people is what comes next. They switch into selling mode too quickly. Instead, stay in conversation mode and create curiosity.

Shift the Conversation

“While we’re in the area, I’ve been putting together quick value updates for homeowners nearby. Nothing formal, just a simple snapshot of what homes are selling for right now.

Some of your neighbours have already asked for one. Would you like me to send one over for you as well?”

Now the tone changes.

It is easy. It is low pressure. And it gives them a reason to say yes without feeling like they are committing to anything.

That combination is what gets people talking.

When They’re Open to It

Keep it simple.

“What’s the best number to send that to? And what’s your name so I make sure I’ve got it right?”

You do not need to complicate it beyond that. You are not trying to win a listing at the door. You are opening the door to a relationship.

What This Is Really About

And here’s the best part. Once the home sells, you have a perfect reason to go back. You can follow up and reconnect with everyone you met.

Now you are not just introducing yourself once. You are showing up again with something relevant.

This approach is not about selling on the spot. It is about becoming familiar in the neighbourhood, starting conversations, and positioning yourself as the go to person while you already have a presence there.

Much love and respect,

Kory