The Power of Unsolicited Video CMAs
Hello,
Recently, I had the opportunity to present to a group of about a hundred fantastic agents at a major Bank, discussing Q2 Goal Setting. At the end of the presentation, I was posed with a common yet critical question: “How do I get more listings?” Without hesitation, my answer was Unsolicited Video CMA – an approach that has consistently proven its effectiveness, even in the most challenging markets.
So, what exactly is an Unsolicited Video CMA? It’s a powerful tool where you record your screen, providing homeowners with an updated valuation of their property, even if they didn’t request it*. It’s about showcasing your expertise, and positioning yourself as a trusted advisor. It’s also a great way to start conversations and we know that every sale starts with a conversation.
Why does it work? Imagine your email open rate skyrocketing after sending out the emails. And the best part? You achieve this without making a single outbound call!
Ready to dive in? Here’s your action plan:
- Create your list of homeowners in your network.
- Choose your platform for recording your screen, and your voice/picture of-course.
- Begin each video with the address on maps or Google Earth.
What should your videos include?
- Capture their attention right from the start with a great openner.
- Highlight current market conditions and offer a valuation range for the property.
- Provide an estimate of the net after closing costs.
- Keep an eye on email open rates and do follow up.
As you develop relationships with your Sellers, don’t hesitate to ask for referrals. And remember, this strategy isn’t limited to existing clients – consider extending it to new prospects for even greater success.
In our market that’s constantly evolving, adaptability and innovation are key. So, what are you waiting for?
Wishing you a productive week ahead.
* Please do adhere to your local board rules for sharing information.
PS. This email does not reflect the opinions of my affiliations; it’s purely from me, aimed to help you succeed in your business! Hope you find it beneficial.