Your Online Presence
Happy Monday! I’d like to share some insights with you from a mastermind I held on Friday with 31 amazing agents, focused on strengthening their online presence. In today’s digital era, a strong online presence isn’t just about visibility – it’s about creating meaningful connections and showcasing our expertise to potential clients.
Key Points to Consider:
Visibility:
- When someone Googles you, can they easily find you?
- Do you have a Google Business Profile?
- What information do they discover?
- Once they find you, is your online profile compelling enough to prompt them to pick up the phone and call you?
Building on this foundation of visibility and credibility, here’s how we can strategically leverage content to enhance our online presence:
Long Form Content:
- Utilize platforms like YouTube, Podcasts, and Blog posts. Creating in-depth, valuable content establishes your authority and provides genuine value to your audience.
Short Form Content:
- Short-form content is ideal for engaging our audience on social media platforms and driving traffic to our long-form content.
Repurpose Plan:
- Distribute your content across various channels to maximize reach and visibility. Reusing and repurposing your content ensures your message reaches a broader audience without starting from scratch.
Owned Media:
- Offer incentives for people to join your email list, such as newsletters or free resources. Building an email list enables you to nurture leads and maintain a direct line of communication with your audience. IMO, you are not sending enough emails!
Regular Performance Review:
- Regularly review and analyze the performance of your content. By identifying what’s working and what needs adjustment, you can refine your content strategy for better results.
Remember, consistency is key, and continuous improvement is vital in today’s fast changing market!
Wishing you a productive week ahead.