Most businesses really struggle to develop something uniquely valuable about their services. Take a look around you and look at the accountants, lawyers, and insurance companies per se that are operating in your local market. They all seem so similar. They all have same slogan, use the same cliche promises, offer the same services, advertise in the same papers, attend the same events, and thus make themselves all-but invisible.
One way to really stand out and make a great name for yourself or your business, is to provide genuinely exceptional customer service. Offering exceptional customer service is one of the best ways to retain your existing customers and develop new ones at the same time. It’s a super high leverage activity. People universally adore being looked after and being made feel special. You can call it a human weakness, but really, if you want to plug your business into the power of word of mouth marketing, this is a superb place to start.
Let me highlight that customer service excellence is rare today. It is so rare that when you provide it to people, they tell everyone. In other words if you become one of the few people that takes breaths away with your customer service, your business can generate stacks of powerful word of mouth publicity. The town is filled with obnoxious, and arrogant people running their businesses, so you will stand out if you provide the level of customer service that is lacking in today’s market.
Now, promising exceptional service is easy — the CHALLENGE is providing it!