One down, 11 to go, let's lock and load February! - Kory Gorgani

It is Monday, February 2. One full month of the year is already behind us, which makes this a great moment to pause and reflect. I have a simple question:

Did the work you did in January move you closer to your goals for the year or further away? If it pulled you further away, it is a signal. A signal to adjust your sail. What do you need to adjust as we move into February?

The agents who build momentum early in the year usually do not do more. They do fewer things, more consistently. That starts with setting daily non negotiables. Small actions done every day compound faster than big ideas done once in a while. Start with your past clients and your sphere. These are people who already know you and trust you. Commit to real conversations, not sales calls. Daily non negotiable

Talk to 5 past clients or people in your sphere
Ask how they’re doing and if there’s anything real estate related you can help with
Ask what they are hearing about the market from friends or the media

There is a lot of noise right now. Rates, prices, affordability, opportunity. Your value is not in predicting the future. Your value is in listening, answering questions, and being a steady professional in uncertain conversations. Next, look at your past leads. If someone reached out at some point last year, they were curious for a reason. Daily non negotiable

Call 5 past leads
Be direct and respectful
Ask if they are still thinking about buying or selling this year
Share what you are seeing in the market, including improved affordability and more options for buyers

You are not chasing. You are asking good questions, and reopening conversations that may be closer to a decision than you think. Then take an honest look at your marketing. What is actually planned, not just hoped for. Marketing only works when it is consistent, and consistency only happens when it is scheduled. Weekly or monthly non negotiables

Newsletter or market update
One to one emails to your database
Short videos and social posts
Direct mail or local outreach

If it is not in your calendar, it will get pushed aside when things get busy. Treat marketing time the same way you treat a client appointment.

February is about intention. The conversations you have now, the follow ups you do now, and the habits you lock in now are the seeds for a strong spring market. You do not need to overhaul your business. You just need to tighten it.

Can you make it happen?

Wishing you a productive week ahead.