Magic Words!

Last week, I had the privilege of being the guest speaker at a high-producing mastermind group of incredible real estate agents. The topic? “Magic Words” for influence and impact. It was such a rewarding session, filled with aha moments and actionable insights. I wanted to share some key points with you all that I shared with the group last week.

In our conversations—whether with clients, prospects, or even colleagues—the more we say, the less they listen. It’s not about how much you talk; it’s about how effectively you communicate. Every word matters. That’s why mastering the right words can transform how you connect with others.

These “magic words” aren’t gimmicks; they’re tools to help you communicate with clarity and care.

Let me share a few examples tailored for real estate:

1. “Just imagine…”

When you’re helping a buyer visualize their dream home or discussing possibilities with a seller, this phrase works wonders. For instance: “Just imagine what it would feel like to wake up every morning to this incredible view.”

This invites your client to step into their future and emotionally connect with the outcome.

2. “How would you feel if…?”

This is a fantastic way to gauge emotions and understand motivation. With sellers, for example:

“How would you feel if we could sell your home in the next 30 days at the price you want?”

It’s not about pushing; it’s about exploring possibilities together.

3. “What happens next is…”

This phrase establishes you as a trusted guide. It’s especially useful in moments where clients feel uncertain:

“What happens next is I’ll reach out to our professional stager to prepare the home for photography, and then we’ll list it by next Friday.”

It provides clarity, removes ambiguity, and builds confidence.

Selling Isn’t Telling

One of the biggest lessons we discussed was this: selling isn’t telling. It’s about creating a space where curiosity and genuine care take center stage. Instead of bombarding clients with information, ask thoughtful questions. Let your clients feel heard. When you truly understand and care about their needs, you build trust. And trust is the foundation of everything in real estate.

At its core, real estate is a people-first business. The more intentional you are with your words, the more impact you can create. Remember, the best conversations are two-way streets. Listen actively, respond thoughtfully, and choose your words with care.

So, as you go about your day, challenge yourself: Are you speaking just to fill the silence, or are you speaking to create clarity and connection?

Let your words work for you—because the right words, at the right time, can open doors you never imagined.

Wishing you a productive week ahead.