Don’t Slow Down

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I see agents slowing down. They think the year is over and they are done. They are not in the office as much, they are not signing up for holiday events, and they are not fully engaged. This is the moment when momentum is either built or lost, and we want to finish the year strong and carry that strength into the new year.

Here is my best advice to help you finish 2025 strong and set yourself up for an even stronger start to 2026.

This week I will walk you through what to focus on right now. Next week we will shift into planning for 2026.

We’re heading into a stretch that many agents underestimate. From now to mid December you have a four week window where most agents slow down, but your clients are still reachable and still thinking about their future plans. This is one of the best opportunities to strengthen your business for the year ahead.

Here are the priorities for the next few weeks.

Stay consistent with the basics
Keep your normal routines in place. Your morning start up, your follow up block, your weekly check ins, and your prospecting time still matter. When you stay consistent during this period, you carry momentum into the new year instead of trying to rebuild it in January.

Be present with your database
People are more reflective at this time of year. They think about goals, family plans, finances, and next steps. This makes it a great time to reconnect through simple, relationship focused conversations such as

  • Check in calls to see how their year has gone
  • Conversations with past clients about any changes in their plans
  • A short market minute to give them clarity
  • Follow ups with leads who paused earlier in the yearNo pressure. Just presence.

Review your holiday touches
This period is not holiday focused, but it is the right time to make sure your year end touches are ready. Keep them personal and simple. A handwritten card, a short video, or a small appreciation gesture can go a long way. Thoughtful always beats generic.

Strengthen your hot list and warm list
Look at the people who are closest to making a move. Tighten those relationships. Ask clear questions about timing and goals. These clients can turn into early wins in January if you stay connected now.

Reengage old leads
There is always opportunity in leads who went quiet. Circle back with a short message, share a quick market update, or ask if their plans have changed. Many will appreciate the timing because it feels calm and not sales focused.

Reflect on your year so far
Spend a few minutes this week noting what worked well this year, what felt heavy, and what you want to improve next year. This will prepare you for the next phase

Next week I will walk you through creating a simple one page plan that will set you up for your most productive year ever in 2026. For now, stay focused on these next four weeks. They can set you up for a strong and steady start to the new year.