Who, How and Why!
Last week I spoke with an agent who was frustrated. They had poured money into new ads, and had hired a designer for a new logo. Yet, when I asked them what made their brand different from the next agent, they struggled to answer.
That’s the trap many agents fall into. We think branding is about logos and colours, when in reality it’s about clarity.
I want to invite you to think about something today that goes deeper than logos.
What is your brand? Not your colours. Not your font.
I’m talking about the real brand, the one people feel when they meet you, when they see your name online, or when they hear about you from someone else.
Here’s the truth: if your brand looks, sounds, and feels like everyone else’s, it’s going to be treated like everyone else’s. And in a market as competitive as ours, that’s the fastest way to be overlooked.
The Problem: Blending In
Too many agents try to be louder, more posts, more videos, more ads. But louder doesn’t mean better.
Too many agents try to be louder, more posts, more videos, more ads. But louder doesn’t mean better.
What actually cuts through the noise is clarity.
Clarity on:
- Who you help
- How you help them
- Why you’re the right fit
If people can’t quickly understand what sets you apart, they’ll scroll past, or worse, lump you in with every other agent.
The Solution: Get Clear
You don’t need to scream. You need to stand out by being understood.
You don’t need to scream. You need to stand out by being understood.
Great brands aren’t the loudest, they’re the clearest. When your message is dialed in, the right clients see you as the obvious choice, not just another option.
That starts with owning your voice, your values, and your unique way of doing business.
Action Steps for This Week:
- Write your “I help” statement: I help [specific group] achieve [specific result] by [specific method or approach].
- Audit your online presence: does it clearly show who you help, what you stand for, and why you’re different?
- Ask a few trusted people how they’d describe your brand, you might be surprised at the gap between how you see yourself and how you come across.
Here’s your reminder: you’re not here to be everyone’s agent. You’re here to be the right agent for the right people. But they can’t choose you if they don’t see your value. Let’s make sure your brand is working for you, not against you.
Wishing you a productive week ahead.