Most people already have a wealth of knowledge that if applied, would make them more successful. The real question becomes what prevents us from doing what we know? If we all know what to do, then why don’t we do it? Why is it that our knowledge does not align with our actions? Could it be that our knowledge is far superior to our capacity to act on it? Is our failure to act purely a flaw in human design or could it be that this seemingly lazy behavior is learned or even rewarded?

Ironically, we already “know” the answers to these questions.