Does competition worry you?

If you ask me, my answer is “no”. These should worry us: not being able to execute on our plans, not delivering on the promises we make, not figuring out what the right strategy should be, not being nimble and agile enough to change as the field evolves, or not focusing on customers enough (enough to keep us up at night, eh!).

Companies don’t get killed by competition — they commit suicide thinking about it. If you worry too much about competition, you are always playing the follower game and following in their footsteps. So instead of leading with your own strategy, you start driving based on someone else’s strategy which you might not understand, and which does not focus on your own strengths. We need to focus on what we do well for our customers, do it better, do it for more people, and differentiate ourselves.