We live in a time where we can very easily be our own brand. We have the “right” tools at our disposal, they’re easy to use, free and with never-ending possibilities to expand our personal network with thousands of “friends” who all chip in to create the “YOU” brand.

If it seems you’re only a few clicks away from becoming the next “thing”, hold on. Just creating something new or creating a sparkling personal brand isn’t enough to get you going. You see, it’s not how good you are, but how good you can sell yourself.  You can be the next Picasso or the reincarnation of Socrates, if you don’t speak up, nobody will ever hear what you have to say.

If you don’t speak up, how will people know that “YOU” exist?  A lot of people think just because it’s a “personal” brand that they don’t need anybody to create it.  But these other people we interact with are what makes us a personal brand.  It’s a framework we use to promote ourselves.  Working on a personal brand means you have to communicate with people you interact with, tell them what you’re doing, how you’re doing it and preferably that you’re really good at it.  If you don’t communicate how can you expect people to notice the talent you have!