Your Real Estate Website!
All Internet marketers know the importance of good quality traffic. This is the single most important factor in the success of your online business. The biggest problem new Internet marketers face is driving traffic to their products. Some think getting visitors to their site is difficult, others say getting traffic to your website is a matter of strategic planning. Getting traffic to your website for free is a matter of knowing how to use the marketing tools and strategies available to you.
Content – Everyone has heard the phrase “Content is King”, well, this is very true. Content is the name of the game when it comes to getting traffic to your website, and getting them to come back again and again. If your web pages have quality content, readers will visit your site regularly to learn more about that particular subject. An added bonus for you is that Search Engines love fresh, quality content, and will “crawl” your site more frequently than other sites who update infrequently.
Traffic Exchange – Traffic exchange or Hit Exchange, is receiving exposure for your website by viewing ads on other websites. This is a great way to get your services viewed across the web, as well as a chance to see what other people are promoting. You can also get an idea of how your competition is marketing their services
Forums – Joining and participating in forums and message boards is a great way to create an online presence. Of course, you want to join forums that are related to your interests. Asking questions and leaving comments frequently will peak the interest of others in your niche and they will check your signature box for more information about you. This is where you add your website URL, which will direct them to your website. The more you interact, the more traffic you will get.
Social Networking – Social networking is the fastest way to build a name for yourself. Again, you must participate and leave real comments – not just, “I loved your post.” If you want to utilize the power of a blog, you need to be prepared to provide frequent posts. People lose interest rather quickly, and with a million other blogs to choose from, you can find that you are receiving no traffic if you don’t keep your blog updated.
Keyword Search – Of all the ways of getting traffic to your website, keyword research is probably the most essential step in the process. It’s often an overlooked step, as many people think they already have their keywords picked out. This is one of the sloppiest errors of all time. Keyword research is essential because the slightest variation in your keyword phrasing can drastically change the amount of traffic you gain from it. There are several ways available to do keyword research. One that I would like to mention is what is called “organic keyword research.” The idea behind this is to type a keyword into a search engine. By observing the appearance of the results page, much can be surmised about the market of this keyword.
Web 2.0 – The Web 2.0 properties cover a wide range of different platforms. Social media, social bookmarking, Squidoo lenses, and Hub pages – all opportunities for you to participate and get your name out there. In order to be successful using any Web 2.0 properties you have to interact. One bookmark or one Squidoo lens will quickly get lost, so you have to participate and be consistent.
In general, getting traffic to your website may take a little time, but if your content is right, and you can attract an audience, you will see the visitors start rolling in. It’s also very important that your web pages are inviting, easy to navigate through, and straightforward. After all of your hard work in getting the traffic to come to you, you don’t want to turn them off with a poorly designed website. Good luck.