Myth: I cannot do it.
Truth: Until you try, you can’t possibly know what you can or cannot do.
Myth: It can’t be done in my market.
Truth: Yes it can, it just needs a new approach.
Myth: It would take too much time and effort. I would lose my freedom.
Truth: Time and effort are not the deciding factors in success.
Myth: It’s too risky.
Truth: Risk is in direct proportion to how well you hold your incremental costs accountable to producing incremental results.
Myth: My clients will only work with me — only I can deliver quality service.
Truth: Your clients aren’t loyal to you; they are loyal to your standards.
Myth: Having a goal and not fully realizing it is a negative thing.
Truth: Having a goal and not trying to achieve it is a negative thing.