It’s Not What You Say …

You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices and pre-existing beliefs.  It’s not enough to be correct or reasonable or even brilliant.  The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart.  How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.

A lot of our success in depends on how well we communicate with our constituents.  Don’t let your language hinder your message.  I’ll leave you with two suggestions:

1.  Read the book “Words That Work: It’s Not What You Say, It’s What People Hear” by Frank Luntz.
2.  Always remember – It’s Not What You Say, It’s What People Hear.