A long, long time ago … in a galaxy far, far away … doing open houses was standard when it came to listing and marketing a home for sale.
Contrary to popular belief, open houses are extremely ineffective for selling homes. Based on a recent survey by the National Association of REALTORS(®), the chance of your house being sold as the result of an open house is less than 2%. That’s a shocking 98% failure rate.
So why do Agents still do open houses? Why do you still see open house signs everywhere during week-ends? Well, the main reason is Agents want to please their clients and that they are working hard to sell the home. Secondly, to advertise themselves to the neighbourhood and generate leads for their business.
Things have changed now. We live and breathe technology and open houses are out-dated. Sitting in an open house and waiting for buyers to show up lacks the marketing punch a good HD video on social media carries. Weekly open houses are now replaced by doing a MEGA OPEN HOUSE. Want to learn more about what a Mega Open House is and how it will help sell your home? Contact me. Let’s talk.