Customer Loyalty

I still encounter bad customer service even though we live in such a competitive business world. And many times the level of customer service varies from person to person in a single organization. Don’t these guys know good customer service is the lifeblood of their businesses? You can offer promotions and lower your prices, but unless you can get some of your customers to come back, your business won’t be around for long. Trust me on this one!

Good customer service is all about bringing customers back. And about sending them away happy happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

In our lives, most of us would like to believe that the more someone knows us, the more that person will like us. Have you heard the phrase “To know me is to love me”? This is the essence of customer service.

Without customers there would not be a business. Excellent customer service results in increased sales, satisfied customers and greater job satisfaction for employees. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting to the help they receive to the way their complaints are dealt with.

For God’s sake answer your phone with a nice greeting and pleasant tone. Listen to your customers. Listen to what I have to say. Deal with complaints. Don’t give me the run-around. Be helpful – even if there’s no immediate profit in it. Train the staff to be consistent, always helpful, courteous, and knowledgeable. Take an extra step and show actions. And always throw in something extra to sweeten the deal.A

If you apply the above rules consistently, your business will become known for its good customer service. And your gain is nothing but customer loyalty. How sweet is that?