Are You Top of Mind with Your Clients? - Kory Gorgani

In our competitive world of real estate, where every client interaction counts, a startling statistic underscores a crucial point: 81% of sellers contact only one agent before deciding who will sell their home (from NAR). This means that for most sellers, the first agent they reach out to is likely the one they hire. So, the question is: Are you the first agent they call?

Being the first point of contact is not just about luck or timing; it’s about strategy and staying top of mind with your clients. Here’s why you cannot afford to be anything less than the first call:

When a potential seller decides to put their home on the market, they often rely on familiarity and trust. The agent they remember first is likely someone who has consistently stayed in touch, provided valuable insights, and built a relationship over time. If you’re not the first agent they think of, you might not get a second chance.

So, how do you ensure you are the agent they think of first? Here are a few tips:

1. Regular Communication: Regularly reach out to your clients through newsletters, market updates, and personal check-ins. This keeps you at the forefront of their minds.

2. Value-Driven Content: Provide valuable content that helps your clients understand the market, home maintenance tips, and more. When they see you as a knowledgeable resource, they are more likely to trust you with their home sale.

3. Engagement on Social Media: Stay active on social media platforms where your clients spend their time. Share success stories, market trends, and engage with their posts to maintain a visible presence.

4. Community Involvement: Be active in your community. Sponsor local events, participate in charity work, and show that you are invested in the community’s well-being.

Building Trust and Familiarity

Trust is built over time, and familiarity breeds comfort. When clients feel that they know you and can trust your expertise, they are more likely to contact you first. Make sure every interaction, whether in person or online, builds this trust.

Don’t Be an Agent of Chance

The truth is, if you aren’t the agent of choice, you’re an agent of chance. And in the world of real estate, the odds never favour an agent of chance. It’s a game of strategy, relationships, and visibility.

Reflect on your current strategies and ask yourself: Are you doing enough to stay top of mind with your clients? The difference between being the first call and missing out on a listing could be as simple as consistent, value-driven engagement. Make sure you are the agent they think of first when they decide to sell their home.

Wishing you a productive week ahead.